by Laura | May 3, 2017 | social media
In PR, good operating procedure is to make it as easy as possible for reporters to do a story on your product, service, or idea. Give them a well-written press release, photos, videos — anything that makes it easier for them to get your story out there.
The same is true for blogging and social media. Make it easy for readers to share your content. Enter “Click to Tweet.” Install this WordPress plugin on your blog and you can create easy bits of content for your readers to share. They don’t even have to copy and paste.
Give it a try on your blog. And try it here.
by Laura | May 2, 2017 | top resources
Guest author Amy Cowen gives a great list of 15 places online to get free images for your digital marketing. My favorite has long been Unsplash.
by Laura | May 2, 2017 | web development and blogging
“If you’re running a blog and are using 30 categories, it’s time to either evaluate your content organization (are you shoving squares into circles?), or your blog itself. It’s quite possible that the WordPress categories you’re using for your blog are a direction reflection of a lack of focus in what you’re writing about, and Google makes it a lot harder for sites with scattered content to rise to the top.”
Read more about how to use categories and tags in WordPress.
